North Carolina’s capital city

A vibrant downtown doesn’t happen by chance - it’s built through thoughtful planning and sustained investment. Strategic investments in public spaces, infrastructure, and facilities such as the Convention Center and Red Hat Amphitheater not only enhance the daily experience for residents and visitors but also lay the groundwork for long-term economic growth. When a city prioritizes its downtown, it signals a commitment to its future. These efforts attract new businesses, support local entrepreneurs, and create welcoming environments where people want to spend time, connect, and invest.  

When downtown feels clean and safe, people notice - and they come back. Whether you're meeting friends for coffee, taking your kids to a park, or walking to work, a well-maintained downtown creates a sense of comfort and pride. Clean sidewalks, good lighting, and visible safety efforts show that the City cares about its people and its future. These everyday details make a big difference in how we experience our community—and in how others see it, too.