Narratives have been a cornerstone of many communities for generations, passed down through stories that shape our collective identities, norms, behavior, and policy. Narratives act as a community’s living memory and history, connecting individuals through common experiences and strengthening bonds, while also serving as tools for change by highlighting strengths and addressing challenges.
Narrative change seeks to shift the stories that shape our values and influence how people interpret information and experiences. It involves understanding the narrative and introducing new narratives that work to create long-lasting, positive impact in communities. Through storytelling, we can engage different audiences and decision-makers, ultimately fostering new narratives that empower community members.
Stay connected to the important narrative change work the Department of Economic and Social Advancement is doing by checking this webpage regularly for updates and resources.
If you are interested in learning how narrative change can work in your community or if you do work around narrative change and would like to be added to our webpage as a resource in narrative change work, please reach out to Sophia.Lindo@raleighnc.gov.
