Hosted by Wake Tech
Fourth of a marketing series for artists and creatives!
What’s one of the biggest mistakes artists and makers make in marketing? Going straight for the sell. Art is personal, and rushing straight to a price tag before building a real connection is the fastest way to turn potential patrons away.
Enter the Sales Funnel—the natural, step-by-step experience that takes someone from a casual admirer discovering your work online to a loyal collector, client, or supporter. One-size-fits-all marketing doesn't work for creative businesses, but a thoughtful nurture process turns online engagement into meaningful support for your art.
In this interactive, live session, we will:
- Demystify the funnel - Break down what a creative funnel actually looks like (and why it’s really just a relationship-building journey);
- Map the stages - Explore the key touch points, from first-time discovery to post-purchase love;
- Build for your brand - Learn how to tailor a high-converting journey that fits your unique studio, gallery, or creative shop; and,
- See Real creative examples - Walk through actual funnels built by successful artists and creative brands.
Watch it Live: Experience a step-by-step live demonstration of a creative funnel in action.
Online marketing isn’t about shouting into the void like a digital billboard—it’s about opening a two-way dialogue. Learn how to give your audience the story, trust, and details they need at the exact moment they’re ready for them.
Bring your questions for our LIVE Q&A right after the demo!
This webinar will be presented via Microsoft Teams platform.