Hosted by Triangle ArtWorks
Join Lysandra Weber in this workshop and prepare to get your creative business holiday-ready with a marketing game plan that takes customers from engagement to purchase. This dynamic workshop is designed specifically for crafters, makers, artists, and small creative business owners who sell both online and in-person—and want to make the most of Black Friday, Cyber Monday, and the entire holiday season.
In this session, you'll learn how to:
Craft Black Friday, Small Business Saturday and Cyber Monday offers that align with your audience and sales goals,
Build a holiday content calendar across channels (social, email, etc.) to plan, stay consistent and convert holiday shoppers from awareness to action and,
Incorporate in-person activations like pop-ups, markets, and studio events that complement your online sales