Hosted by Downtown Raleigh Alliance
This workshop flips the traditional holiday marketing conversation by showing small businesses how to leverage their unique advantages during the holiday season. Participants will discover budget-tier strategies, learn the "David vs. Goliath" tactics that work, and explore how personalization, community connection, and agility can outperform big-budget campaigns. Attendees will leave with specific, actionable strategies tailored to their budget level and the confidence that they can not only compete-but win-during the holidays.
Speaker: Madison Morgan, Senior Marketing & Communications Strategist with Brasco