View of Dreamville crowd from stage with back of singer in view

Economic Impact of '23 Dreamville Festival Tops $145 Million

The artist-led festival drew over 100,000 guests to Raleigh in 2023.

Economic Impact of Dreamville infographic: $145.9 Million total. 24.1M festival operations; $121.8M Visitor spending; $18.1M food and beverage; $9.8M ground transportation; $20.5M hotel; 100,000 visitors

Dreamville Festival’s 2023 Economic Impact Report was released earlier this week, putting the festival’s total economic impact at $145.9 million. The two-day event at Raleigh’s Dorothea Dix Park also provided the equivalent of over 1,300 full-time jobs. The total impact figure combines festival operations with visitor and residential spending and calculates their overall total effects in the local economy. The economic boost was greatest in the areas of hotel ($20.5M), food and beverage ($18.7M), and ground transportation ($9.8M).

Last year’s festival witnessed record-breaking crowds with over 100,000 guests flocking to Raleigh including patrons from all 50 U.S. states and 23 countries across four continents, cementing Dreamville Festival as the world’s largest artist-led music festival. With similar audiences expected this year, Dreamville Festival organizers have invested significant resources to once again bring together a diverse lineup of performers and vendors. This coming weekend, Dreamville Festival returns hosting live performances from two dozen music performers, alongside more than 75 food vendors, muralists, artisans, nonprofit organizations, and other small businesses from Raleigh and across North Carolina. 

View the City's Dreamville Festival economic impact video:

Dreamville Festival: Economic Impact | April 6-7 2024



Julia Milstead
Public Information Officer

Lead Department:
City Manager's Office