Bus Advertising
Frequently Asked Questions
What is vinyl wrap bus advertising?
Vinyl wrap bus advertising is a large ad produced on vinyl, which is then “wrapped” or placed around an entire bus (the sides, front, back, and even the top). Vinyl wrap advertising is not only BIG and bold, but it can be extremely creative and colorful too.
Vinyl wrap bus advertising also generates the highest unprompted recall rate of any out-of-home advertising media.
Many national, regional, and local companies have used vinyl wrap bus advertising to promote numerous products. Companies such as:
What does it cost?
Advertising on a CAT bus is extremely cost effective! A one-year full bus wrap contract with Capital Area Transit is just $1,250 per month. Discounts may occur in return for free radio, television, and/or print advertising, however, a minimum of $10,000 annual cash payment per bus is required. Trade outs must have a value of at least three times the waived cash amount.
Partial Wraps are available see the rate sheet for prices.
Bus advertising works for you Monday through Sunday, 52 weeks a year—morning, noon, and night! Now you can think BIG. If a picture is worth a thousand words, how much is exterior bus advertising worth?
To get the most “bang for your buck,” bus advertising with Capital Area Transit delivers! Bus advertising is less expensive and more cost-effective than most other advertising media. Wrap up a CAT bus today and let us drive home your success.
Where is my ad seen?
Advertising on a CAT bus gives your product or service access to the City of Raleigh, NC—and its 340,000 residents.
Your ads are not only seen by the 11,000 plus passengers a day who travel by CAT bus, but also by the tens of thousands of residents and visitors who see CAT buses in their everyday lives.
Your ad moves in traffic and stands out above the cars around it. Your message is on both sides, the front, the back, and even on the top of the bus...greeting your customers at every turn.
CAT buses drive in, around, and through major employment areas, downtown shopping districts, suburban malls, shopping centers, housing developments, university campuses, and apartment complexes...areas where there are high population densities.
Plus, your advertising bus rotates routes, ensuring widespread exposure of your message to all areas of the city.
CAT's bus advertising rate sheet
For More Information Contact:
Stacey Carless
Transit Marketing Specialist
Public Works Department
PO Box 590
Raleigh, NC 27602-0590
919-890-3030
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